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Orange: Dazzled
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Orange is leveraging the magic of its latest innovations, with Next Generation TV at the fore, to develop a Christmas story that's modern, digital and 360.
The brand takes us on a journey of the traditional Christmas figures, so wowed by the Orange gifts that they'll come to life. This is an opportunity for Orange to develop an extraordinary and exhilarating universe with an added touch of poignancy that will be embodied in multiple points of contact: from the advertising to the POS and then to events. The campaign launches on 24 November on TV with a 40 second spot created by Publicis Conseil, Paris entitled 'Dazzled'.
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