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AUSTAR: AFL
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This campaign aimed to prove AUSTAR's sport coverage is superior to that seen on free-to-air TV. In the three 30 second TVCs, the players are reminded that every game of the season will be broadcast on FOX SPORTS. The ads feature footy stars Buddy Franklin, Kurtley Beale, Lachie Turner, Anthony Minichiello and Mitchell Pearce. Joining them are FOX SPORTS commentators, all ex-players and heroes of yesteryear.
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