KEEN Utility: Here's to the Guys Turning Dams into Rivers (print)

KEEN Footwear chose Sockeye to launch its new utility boot product line. The campaign had to get attention in the brand-loyal utility footwear market, demonstrate KEEN’s values and convey the comfort of KEEN’s work boots.

“Project Re-boot” put boots directly onto the feet of industrial workers. A road show visited three work sites focused on wind energy, vehicle manufacturing and river restoration/dam removal, respectively. KEEN outfitted crews with their own pair of boots, let cameras roll and watched the magic happen.

Re-boot is shared through KEEN’s Facebook, Twitter and YouTube, trade print, online banners, and billboards and transit media.