Liquor Barons: Mouthful

SHEDcsc Perth has developed a new brand positioning for Liquor Barons.
The 'We Know Our Drinks, We Know Our Drinkers' campaign launches with a series of 8 spots that run during the Cricket as part of Liquor Baron's sponsorship of the 2011/2012 season.

Sys SHEDcsc ECD Andrew Tinning: "Liquor Barons are making a comeback to television after more than 15 years of being off the box and it's been a great project for Drew and I to sink our teeth into over the past month.

"We created the drinks break property to highlight Liquor Barons Cricket Sponsorship and used the space to promote LB's extensive product knowledge by delivering interesting facts about alcohol."

Says Liquor Barons' Chris O'Brien: "Liquor Barons are actively embarking on a strategy to differentiate ourselves from the pack. We pride ourselves on extensive product knowledge and outstanding customer service that comes from knowing the individual needs of our clientele.

"We wanted a campaign that had real cut-through and delivered a strong brand personality for Liquor Barons that we can build on in the future.

"It's been great working directly with the creative partners at SHEDcsc. Cutting out the layers has meant we've been able to turn around a great little campaign on budget and well within the very tight time frame allocated."

Says SHEDcsc CD Drew Ridley: "The idea was one that needed a series of executions to bring it to life and was a challenge to achieve. However keeping the ads really simple and engaging and producing them 'in SHED', we managed to make the dollars go a long way without compromising on quality. Needless to say we are over the moon with the result, in Andrew's case literally!"

The campaign will be supported with Press, POS and radio that links back to the TVCs.