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Road Safety Authority: Kilkee
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This spot was filmed in Kilkee, in the rural west of Ireland. The concept illustrates that, over 10 years, increased road safety measures have saved over a thousand lives in Ireland. The spot brings to life the reality of this number by comparing this it to the population of the picturesque town where it was shot. The Direction of Brian Williams manages to be naturalistic and stylish at once and dovetails beautifully with a wonderful script from Irish International BBDO, Dublin. The result is a sense of watching lives made possible.
DOP: Simon Walsh Related |
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