Bluewater: Pure Christmas Pure Bluewater

Integrated creative agency, 23red, has created a new Christmas campaign for Bluewater - Europe’s leading retail and leisure destination. The campaign builds on Bluewater’s historically confident tone of voice and its positioning offers customers the pure essence of what a shopping day out should be. The seasonal campaign idea is ‘Pure Christmas Pure Bluewater’. It depicts some of the traditional Christmas images, such as reindeer and Santa Claus, but in all instances there’s a unique Bluewater twist. The familiar red nose of Rudolf and Santa’s suit, have been given a fresh blue makeover.The campaign also supports the new events venue Glow, Bluewater, located in the heart of the destination and home to the Christmas in New York themed event that includes Santa’s grotto, snow slide and ice rink.