Adidas: I am the PSM

Cut + Run’s Sam Ostrove strikes a new rhythm with Rohan Blair-Mangat (Stink) with the latest Adidas ‘I am the PSM’ commercial. A three-day shoot in sunny Brazil that follows the lead up to a concert, in Fortaleza, that hosted a crowd of 12,000. Featuring both Snoop Dogg and Pauli THE PSM Stanley-McKenzie, drummer for Gorillaz Sound System, this clip was produced direct to the brand. A sparkling example of wonderful content and fabulous talent that takes viewers on a visually stimulating journey with a cracking soundtrack to prop up a fashionably edited film.