Pepsi Max introduces Bromitment. A pledge, promise, obligation to be there with your mates, to participate in any and all shenanigans that may go down.
This fully integrated … read morecampaign – including TV, web, Radio promo, Juice TV promo, even a brand Ambassador - encourages guys to go online and 'bromit' to 3 of their best mates. By entering codes online, bromitees can test their bromitment and go in the draw to win a road trip down Route 66, run with the bulls in Pamplona, or skydive in Argentina. Not only that, but Pepsi Max is giving away $500 cash prizes every day for those who have entered codes.
No longer will mates have to go without their mates.
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