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Almah Chewing Gum: Gorilla
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The average Israeli woman finds herself constantly let down by her man's lack of sensitivity and sophistication, to the extent that he is represented by a gorilla. Luckily for her, the feminine chewing gum 'Almah' provides her with a moment of elegance, which she otherwise lacks in her day-to-day life. Agency: BBR Saatchi & Saatchi Tel Aviv
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