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Web Film

Oscar's Law: Break the puppy trade

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Puppy farms create a massive over-supply of puppies in our pet shops, particularly in the lead up to Christmas. Puppy farms are severely under-regulated in Australia with dogs allowed to live in horrendous conditions while also suffering from severe psychological and physical conditions. Not many people know that 95% of pet shops get their puppies from puppy farms. With help from a loyal online community of supporters, this campaign aims to stop impulse purchases of companion animals in pet shops and break the puppy trade during it's most profitable time of the year.
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Digital Support: Monkeystack

Digital Strategy: Justin Wight

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