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Campaign Against Drinking and Driving (CADD): Cracker


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Campaign Against Drinking and Driving (CADD) has launched a festive print campaign to remind drivers of the dangers of Drinking and Driving in the run up to Christmas. Created by JWT London, the print ads 'Present', 'Bauble' and 'Cracker' show road traffic accidents and feature the line 'Christmas is just around the corner'. The activity will run across national and local press from mid-December until the New Year, as well as in specialist publications.
Credits Other credits

Art Buyer: Stuart Heyburn

Retouching: Transmission by Hogarth

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