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Sprint/Shentel: Brain Surgeon
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Sprint/Shentel has kicked off a multi-media promotional campaign featuring a TV commercial by their Baltimore-based agency, Carton Donofrio Partners. The spot (shown “Brain Surgeon”) airs regionally in this holiday season. It’s been said that advertising isn’t brain surgery. Then again in this case it actually is. Here an overconfident doctor makes a not-so-little mistake–but he’ll be the last to admit it. A smart use of humor gets people to know about a free phone offer by Sprint/Shentel.
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