Run for the Rabbit: Run for the Rabbit

After the unprecedented success of the first campaign for JackRabbit Sports, the client came to BOLD Worldwide to create a new campaign that would connect on a deep level with the running community. One that would not only expand their brand awareness but help change lives.This time, JackRabbit was going to give back.This is how the Run for the Rabbit campaign was born. JackRabbit would train 6 runners ending with a 26.2 mile race at the Hamptons Marathon. To make a greater impact, contestants would be raising money for charity.