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Ancestry.com: Real Discoveries: Scot
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Breaking next week, this is Duncan/Channon, San Francisco's 's first work since winning the Ancestry.com business earlier this year.
These two new TV spots address the fact that, while the world’s largest online resource for family history had hooked those who had visited the site, the uninitiated didn’t know what to expect. To tap into what’s most compelling and emotional about the brand, the Duncan/Channon team set out to find real people who were interested in their family history, but had never tried Ancestry.com, then put them on camera and see what they discovered. To bring to life and capture their authentic experiences, the agency enlisted the help of award-winning documentary filmmaker Sean Dunne. The result is sometimes poignant, sometimes funny and always totally real.
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