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Top 6: January 11th 2012
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San Francisco Zoo: Penguin
Top 6: January 11th 2012
twofifteenmccann brings creative thinking to a seasonal message
For most zoos, donations are the lifeline that ensures animals, exhibits and resources will be well maintained for the public. Typically, donations come from private citizens. Visitors or members who come and enjoy their experience. Seasonal fundraising initiatives. Or endowment grants via estates and foundations. However, with the current economy, those donations are down at zoos everywhere. Especially at The San Francisco Zoo, where the economy has created a mass exodus of families departing to live in less expensive places. Needing a creative solution to reverse this trend, The San Francisco Zoo and their agency partner twofifteenmccann, devised a campaign that would go beyond traditional fundraising appeals by talking to corporations.
Copywriters: Quentin Shuldiner, Chip Waters RelatedAlso best this week |
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