TWINGO: Bad Boys

Since 2008 and the launch of the “We live in modern times” campaign, Renault Twingo has continued to pursue its image as a contemporary, cross-generational icon with some original campaigns: “Drag Queen” and “The poster” in 2008, then “Coming late” and “Condom” in 2010 and “Drive In” in late 2010.

In the same vein, Publicis is launching a new, iconic campaign to promote the all-new Twingo Phase 2—an exciting, modern car that proudly shows off its new design and its pretty, even jollier “puss”, taking it back to its roots.

The campaign is made up of three new films: “Tattoo”, “Big Day” and “Bad Boys”, which take a humorous look at the changes in society and carry a clear message: “the new Twingo is changing with the times and is more modern than ever!” With the legendary Twingo sharpness, these films show self-confident characters who let nothing get in their way to get what they want and to live their lives to the fullest.