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Prairie Milk: Downhill
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Today, the Prairie Milk Marketing Partnership (PMMP) via Dare, Vancouver is launching the second commercial in a multi-faceted campaign designed to support kids physically and emotionally. The TV lays the foundation for the campaign promise… “Milk helps keep you going…where you go is up to you. Never Stop. Milk.”
The TV is only the beginning as the campaign comes to life online through Facebook and neverstopmilk.ca where various promotions reward youth for their determination, perseverance and participation.Project U grants prairie youth prizes of $5,000 for sharing their goals, obstacles and inspirations. Kids who submit are encouraged to share their goals with friends and get them to vote. Finalists are chosen from top-voted entries. Winners are hand selected by Prairie Milk.Project U promotions are interspersed with Mini Milk Challenges offering cash rewards from $25 to $75 when kids try something new or share something about themselves. “Our work has always been about supporting youth and both delivering a positive message to them about milk as well as putting our money where our mouth is to build promotions and social media opportunities that allow kids to participate and share.” Says Katherine Loughlin, Manager, Market Development, Alberta Milk.
VFX Executive Producer: Erik Holmedal |
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