TV ad: Lucozade Sport: Louis Smith

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Lucozade Sport's new campaign features the UK’s greatest medal hopefuls for the Olympics captured at their most visceral, tormented, pained & triumphant selves: the physical & emotional journeys they go on through the wall of pain to sporting glory, powered by Lucozade Sport.
Mo Farah, Louis Smith and Phillips Idowu all feature, demonstrating Lucozade Sports scientifically-proven claim of Faster. Stronger. For Longer.