17th International Contemporary Art Festival: Escape Button

For Sao Paulo’s 17th International Contemporary Art Festival, F/Nazca Saatchi & Saatchi Sao Paulo created an online tool for people to escape from their virtual routines, that habit of checking out thousands of times the same websites every day. By logging on to www.botaodeescape.com it is possible to install this escape button by dragging the escape icon onto the toolbar of the browser. When clicked, it takes you, randomly, to several different websites, articles, images and videos recommended by the festival’s artists, including special guest Olafur Eliasson.