Interactive ad: Jeep: Jeep-in

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Top 6: February 8th 2012

Jeep Poland through Leo Burnett, Warsaw launched Jeep-in, a geolocalisation game, which turned Poland into a big treasure map. To play it people had to hit the off-road. Every player received a map with the exact location of the awards. To win you had to find the point, go there and Jeep-in (check-in). We’ve put the awards in the most remote and hard to get place in Poland. The player who scored the highest number of the most remote points won a Jeep Grand Cherokee.