TV ad: Wilson Racquet Sports: Development

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Roger Federer – the most celebrated player in the game’s history – hit a dry spell in 2011. He didn’t clinch a major. He turned 30. And there was talk about his standing in the game. Then Federer rallied in November and the tennis world was buzzing again. What’s on Roger’s mind? What’s his stake in 2012? What’s driving him to pursue a record 17th major? Now, through a new series of television spots and web videos, Roger answers in his own words. Finally, we’ll know what it’s like to be inside Fed’s head.