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Radio
BFM 89.9 The Business Station: ANYTIME - ShazminThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Since breast cancer can strike when least expected, can an awareness campaign also do the same?
The concept was to interrupt regular radio programming on the all-business channel BFM 89.9 with awareness messages. These were seamlessly delivered as news items, interview questions or even business-coaching tips by the newscasters and program hosts themselves; they chose the most out-of-the-blue moments to insert these in exactly the same style of delivery as the segment they were presenting. Primarily targeting women, some spots were chosen to tackle awareness of male breast cancer as well. BFM 89.9, in support of breast cancer awareness.
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