Yellow, via DDB Group New Zealand, gave 12 businesses a set of advertising online tools. Then they measured how each of them did. From florists to arborists, locksmiths to builders, … read morea button was pushed and data was captured. It was then linked to live billboards and a website, where you could see the progress live of all the businesses together on a dashboard. You could keep up-to-date with each of their stories, through video diaries, photos, and blog entries of how Yellow was helping to take their business further.
In other words, they weren't just talking about how good the product was, they actively showed it.
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