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Top 6: February 1st 2012
Interactive
AMIA: Mourning TweetTop 6: February 1st 2012
Historically, people created different ways to express grief, but in the era of social networks, there was no unified ways or tool to express this deep sorrow.
Therefore, Ogilvy Argentina created "Mourning Tweet". On Twitter, where words are used mainly to express personal thoughts, "Mourning Tweet" is a tweet composed entirely of a block of black characters. This was used the first time for all users to express their grief to the 85 victims of the AMIA terrorist attack, the largest terrorist attempt in Argentina. Since then, this new tool has been used by thousands of people giving condolences by the loss of artists such as Amy Winehouse and Joe Arroyo. Today, "Mourning Tweet" has become a new way to express grief in social networks.
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