Sacred Grounds Organic Fair Trade Coffee: Lawnmower

The Campaign Palace has launched a print and POS campaign for Sacred Grounds Organic Fair Trade coffee.

"Doing something as simple as choosing a coffee that helps the less fortunate should make anyone feel pretty darn good. It's the small things we do everyday that can make a real difference," says Palace CCO, Reed Collins. "We wanted to create a campaign that has a little personality for what is, sometimes, a pretty somber issue."