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Integrated
Organ Donation Awareness: DON’T FEED THE BUGS
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Organ donation is a subject most Malaysians tend to avoid. Some believe it to be a religious taboo. Some fear disfigurement from the process of extracting them. Such misconceptions have held people from signing up. Despite efforts from the government and media to set the record straight, the older generation, hard-set in their beliefs, continues to ignore the facts. So McCann Erickson Kuala Lumpur looked to a more open-minded audience; the Malaysian youth.Hence, the Don’t Feed The Bugs website was developed. Packed with enough madness to educate and entertain, the project unfolded into a guerilla campaign, rallying the youth across various touch points.
Client Service: Sharon Hew, Goon Chee Hung, Ramani Balan, Ashley Ban Related |
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