Interactive ad: Ausgrid: Augmented Reality at Taronga Zoo

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Blaze Advertising created an installation for Ausgrid where visitors can participate in hands-on activities to learn more about energy efficiency and simple steps that contribute to a healthier natural environment.

The experience centered on an Augmented Reality exhibit, featuring a fully animated version of Taronga Zoo's sea lion Nala. Visitors saw themselves projected into a "magic mirror" display, able to interact with Nala and enjoy an adventure that involved the virtual and physical environment around them.

The innovative technology used showcased a world-first in augmented reality. By creating a real-time 3D scan of visitors, a realistic, life- size experience was delivered that rendered graphic animation based on movement and allowed the virtual sea lion to move 360° around the subject.

Category Public services & utilities
Client Ausgrid
Agency Blaze Advertising
Country Australia
Uploaded 31 January, 2012

Credits

Creative Director/ art director
Scott Deakin
Agency Producer
Marie Claire Morgan
Digital creative
Scott Deakin
Digital Project Manager
PETER KOCH
Visual Effects
ExploreEngage
Account Director
Mike Boyd
Lead Animator
Paul Kouppas
Lead Animator
Michael Tomkins
Account manager
Ann Molloy

Other credits

Set Design: Scott Deakin, Andrew Chauvel (Wildsets)

Set build: Wildsets

Client: Ausgrid

Community Investment & Partnerships Manager: Martin Harris

Sponsorship & Communications Officer: Cathy Fleetwood

Taronga Zoo:

Corporate Partnerships Account Manager: Alison Bennett

Sponsorship Manager for Taronga Zoo: Anthony Dunsford

Ausgrid: Augmented Reality at Taronga Zoo

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