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Hallmark: Tell Me
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Hallmark's "Tell Me" spot, created by Leo Burnett Chicago highlights the authentic emotional needs we all share, while emphasizing how a Hallmark card can help satisfy and fulfill those needs. "Tell Me" connects with viewers through the honest emotions of every day life by showing the strengths and struggles of our time, from cancer and the recession to basic emotional truths. Hallmark's "Tell Me" spot is part of a larger campaign to revitalize the importance of a card in the purest sense: fulfilling an emotional need. Each spot was designed to reflect the sensitive needs of specific holidays and the everyday moments that make up our lives.
AD: Kat Dudkiewicz, Vicente Jorge Related |
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