Variable Balans: Brain Design

The Variable Balans chair has been a design icon for over 30 years, but it also has a very unique functionality; Its sitting position ensures a better blood flow trough the body, which provides more oxygen to the brain, resulting in increased concentration. This makes the Variable Balans the perfect homework chair for children.The problem is that parents of today don't know this. Our task was to revitalize this 30 year-old icon, and at the same time communicate it's unique product benefit.
DIST Creative, Oslo developed a software that could translate kids brain activity and concentration levels into unique design. Then we invited tree kids to design a new limited edition collection of the chair, with their brain. The Brain Design Project is documented on www.varierbraindesign.com