TV ad: Range Rover Sport: Positively Charged

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RKCR/Y&R has created new work for Range Rover Sport using a Large Hadron Collider-like particle accelerator as the setting for its latest campaign.
Called “Positively Charged” the ad sees two particles being fired at each other within the circular tunnel of a particle accelerator. As they collide there is a huge explosion of millions of charged particles that slowly condense to form a white-hot Range Rover Sport.