Beijing Sports Radio: Tennis

Beijing Sports Radio is China's premier sports radio station. They want to increase their audience by making the public aware that they can listen to live commentary of the world's biggest sporting events on Beijing Sports Radio. People speak many different languages in Beijing, so O&M Hong Kong needed to create a simple, visually impactful message that anyone can understand. Speech bubbles are the universal symbol for talking, so the agency changed each sporting visual slightly so that all the sporting action takes place inside what appears to be a speech bubble.