Shaw EXO: Car Chase

When you watch TV on the new SHAW EXO network, you don't just sit back and watch passively. It's so vivid, intense, and engaging that you literally 'feel' it. To demonstrate this immersive experience, BBDO Toronto placed SHAW EXO viewers right in the middle of a Hollywood car chase. (By literally bolting their chairs to the tops of the cars.) So they not only watch the action unfold through their TV screens, but they actually feel part of it.