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Look Good...Feel Better: Look Good...Feel Better
‘Look Good…Feel Better’ has launched a new television commercial created by DDB Remedy to promote and raise the profile of the charity.
Airing this week, the new TVC features Kerri-Anne Kennerley, the charity’s patron, and Leanne Napoli, a cancer patient, highlighting the appearance-related issues that cancer patients face from undergoing chemotherapy and radiation treatment. The TVC was created to celebrate 21 years of work the charity has achieved and to communicate the visual issues that can come as a result of cancer treatment. The TVC will launch as a 30 second edition, supporting existing print materials. John Bertolini, Managing Director at DDB Remedy commented: “DDB Remedy is extremely proud of our long association with ‘Look Good…Feel Better’. This campaign highlights the excellent work the organisation achieves and it how it transforms patients’ lives. Working with an organisation such as ‘Look Good…Feel Better’ really does give you perspective on the ‘bigger picture’ and we are grateful to be able to do our bit to help out with such a fantastic cause that helps so many people.” David Blakeley, Chairman Cancer Patients Foundation and Managing Director of Chanel Australia and New Zealand comments: “The work DDB has done for ‘Look Good…Feel Better’ over the last 5 years has afforded us a brand profile we simply could never have attained if not for their generosity. DDB’s consistent willingness to help us reach our audience, so we help nearly 10,000 cancer patients each year is terrific. The team’s dedication to the cause and the creativity with which they have approached our advertising campaigns has been outstanding.” DDB Remedy, the healthcare arm of DDB Group, has been working with ‘Look Good…Feel Better’ on a pro bono basis for the past five years.
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