 |
Arnold Furnace, Sydney has created a new print and outdoor campaign for Peugeot. Breaking in February, the campaign has been created to highlight the Peugeot 308 Touring and its … read moreimpressive panoramic glass roof. The roof floods the cabin with light and space, providing a window on the world and a feeling of being at one with your surroundings.
Titled 'Hitchhikers', the campaign shows various outdoors elements trying to hitch a ride in the car, with the strapline 'Let The Outside World In'. The campaign was shot by Alan McFetridge, part of the team at Alan & Gretchen.
Says Tom Spicer, joint National Creative Director, Arnold Furnace: "The challenge with all car advertising is to hero the product and still have room for a creative idea. This campaign strikes that balance well and makes its point with imagination and wit."
read less...
|
Gold sponsors
The Best Ad Jobs
Retrieving latest jobs
Visit Campaign Brief for Australian creative
advertising news
|
 |
