Peugeot 308 Touring: Sun

Arnold Furnace, Sydney has created a new print and outdoor campaign for Peugeot. Breaking in February, the campaign has been created to highlight the Peugeot 308 Touring and its impressive panoramic glass roof. The roof floods the cabin with light and space, providing a window on the world and a feeling of being at one with your surroundings.

Titled 'Hitchhikers', the campaign shows various outdoors elements trying to hitch a ride in the car, with the strapline 'Let The Outside World In'. The campaign was shot by Alan McFetridge, part of the team at Alan & Gretchen.

Says Tom Spicer, joint National Creative Director, Arnold Furnace: "The challenge with all car advertising is to hero the product and still have room for a creative idea. This campaign strikes that balance well and makes its point with imagination and wit."