Panasonic: QR Code

Panasonic's 'Clever, made easy' mantra was brought to life in the form of a QR code comprising of their many and varied electronic products. The poster, produced by Publicis Mojo Auckland, was exhibited at a trade convention where the QR code allowed tech-savvy appliance-retailers to not only appreciate Panasonic's extensive range of goods, but invited them to easily engage with Panasonic's online content by simply holding their mobile device up to the poster.