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Honda: Grandma
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A new campaign for Honda CRV directed by Park Pictures’ Lisa Rubisch out of RPA, Honda’s longstanding agency of record, depicts young people getting stuff done and crossing them off their respective ‘leap lists.” I n the commercials entitled “50 States”, “Grandma” and “Marathon”, twenty- and thirtysomethings use the versatile vehicle to achieve a variety of ambitious life goals. (According to CRV microsite leaplist.honda.com, a “leap list” is a personal checklist of everything you want to do before everything you have to do.
Senior Copywriter: Seth Prandini ("50 States," "Marathon") Related |
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