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Warburtons: Breakfast
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Creative agency RKCR/Y&R highlights just how much consumers love the taste of the UK’s number one bakery brand’s products for breakfast, in its latest TV ad for family bakers Warburtons. The campaign highlights breakfast as a priority meal and demonstrates the important role Warburtons bakery plays within it. Showcasing a range of products, we see consumers enjoying Warburtons products for breakfast that are then attracted to an advert in the paper / on radio. Something triggers their interest and we see our hero cast, joined by a cast of hundreds in a race to the Bakery to apply to become an official Warburtons Taste Tester – an opportunity that may become a reality for a few lucky people.
• Business Director: Nick Fokes Related |
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