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Nestlé Purina Pro Plan: Great


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Created by Leo Burnett and Arc Worldwide Chicago, Nestlé Purina Pro Plan’s “Great” television spot inspires people to take the joy and pride of pet parenting to a new level. The overarching campaign “Inside Every Good Dog is a Great Dog,” is based on the notion that greatness lies in every dog.
Other credits

Client: Nestlé Purina Pro Plan

Campaign: “Inside Every Good Dog is a Great Dog”

Agency: Leo Burnett/Arc Worldwide

VP, Creative Director: Tony Rogers

Creative Director: Greg Rolnick

Art Director: Brent Fagerburg

Copywriter: Dan Thorne

Executive Producer: Tom Keramidas

Producer: Dani Jackson

Production Company: White House

Editor: Jennifer Dean

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