Jewellery retail: Inheritance of love

I see media as a great tool to bring about a change, that’s what this campaign is about, a change in the way we think, in the modernization is eating chunks of core human values. Have you ever seen diamond jewellery ad that is not for a lover or a wife? No! I hadn’t. This Ad is a tribute to a precious woman. This Ad has not only given a classy facelift to the brand, but has also created an impact on a larger audience and has achieved its focus on marketing to the elite.