Interactive ad: Opticana Eyewear: The iPhone Pinch Banner

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Opticana eyewear offers free eye test and wanted people to know about it, with a small media budget to support (10K)The iPhone Pinch Banner: McCann Digital, Tel Aviv used the iPhone pinch gesture (the one that is used to Zoom-In) inside the country leading mobile site (Ynet), to deliver a relevant message – if you need to zoom in to see clearly, you might need eye tests…This pop-up banner only appeared once per user, and gathered 8,000 clicks to Opticana's website