Adelaide Zoo: Pool

These ad were created to encourage families to visit the Zoos during the holidays. It's designed to appeal to parents as much as kids. Rather than just talking up the merits of taking the kids to the Zoo, it explores the possible consequences of leaving them to their own devises. Built around the theme of 'Boredom can be dangerous', this concept was perfect for radio and could never have been realised as fully through any other medium.