Interactive ad: Warburton's Bread: Toastcard

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Top 6: February 29th 2012

Warburtons, the UK’s number one branded baker, is to launch a new social media campaign as part of its wider Breakfast push, that aims to brighten up the nation’s mornings. Be it a loved one, a faraway family member, or a poorly friend, you can toast the day together with Warburtons brand new Toastcard app – a Facebook app created by creative agency BETC London that lets you cheer someone up by sending them some virtual Warburtons toast inscribed with your personalised message.

Each viral slice of Warburtons toast can be fully customised with an illustration or message that is guaranteed to bring a smile to the receiver's face – whether it be a heart for Valentine's Day, message of support, or even just a simple good morning - all made using the virtual butter knife and a selection of delicious spreads.