TV ad: H-E-B: Babies

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On behalf of San Antonio-based H-E-B Grocery Co., executives from branding agency The Richards Group recently selected production company King and Country (K&C) to create six new spots featuring a fun mixture of kids, family pets, animated typography, and the red and white colors from H-E-B's logo. The first of the charming :15 spots recently debuted in targeted U.S. regional TV and cable outlets and on HEB's social media channels, including www.YouTube.com/HEB. With H-E-B's red background as the canvas, each spot deftly conveys a word- and picture-driven story leveraging many areas of K&C's expertise. Designed to engage parents and families – and communicating H-E-B's emphasis on low prices – each spot warmly drives home the brand's famous tagline: No Store Does More.(TM)