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Web Film
KSwiss: Blades
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Season three of Eastbound & Down has Kenny Powers back on the mound in Myrtle Beach. Now he’s back as K-Swiss CEO. Powers delivers a contemplation of speed for Blades shoes that includes everything from a visit to the K-Swiss R & Double D Labs to an interview with Bruce Lee and a preview of a Blades children’s cartoon. The spot/short, again from 72andSunny and co-created by Eastbound architects McBride and Jody Hill, premiered online at Funny or Die.
And once again, the language and general tone of the piece is everything viewers have come to expect from the Mr. Powers, MFCEO.
Agency: 72 and Sunny |
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