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Direct Marketing
Joupi: Joupi Bag
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Euro RSCG 360, Paris had to illustrate the brand slogan “Expert in children's smiles" on communication tools and to find promotional tactics in the absence of major investments in the media. We decided to create animated paper bags that can demonstrate to the customer that the toy he just bought is bound to satisfy children. Concept - When the bag is empty, the visual is a sad child face and when the customer holds the bag by its handles, the child's face shows a big smile.
Advertising Manager: Marie-Claude Morat |
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