Volvo: Active Bending Lights

Volvo has always been a pioneer in ground breaking innovation in the world of automobiles. Volvo introduced its latest innovation, Active Bending Lights in its Volvo S60 in India. This feature expands the driver's vision by turning the lamps up to 15 degrees. To communicate this message, Pickle Lintas used the outdoor medium where posters were wrapped around billboards and pillars across the country. This led to immense public interest and vast media coverage and translated into large number of queries from intended buyers.