Nokia: All Blacks Take Down Coptercam

To launch the new Nokia Lumia 800 in New Zealand, Colenso BBDO created an online video to demonstrate the smartphone’s durability and awesome camera.
To create the video, a phone was strapped to a remote control quadcopter and flown over a rugby ground where the All Blacks were training. The footage of the players smashing the 'coptercam' to the ground with a rugby ball was released on YouTube, Facebook and Twitter, causing an outcry about who was spying on our national treasure. A few days later, it was revealed that the clip was shot entirely on the Nokia Lumia 800 and was a bit of fun to launch this impressive new smartphone.
Within one week, the video has had 480,000 views, and counting.