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Grey Singapore worked together with its digital arm, Yolk and launched a first ever Facebook application that allows netizens a first-hand experience of the effects of Alzheimer's; a brain illness that erodes mental abilities. In partnership with Alzheimer's Disease Association (ADA) Singapore, the agency developed an innovative app called, "Sort Me Out", that simulates an Alzheimer's person’s loss of memory to help increase public awareness about the disease.
Adrian Lee (Chief Technology Officer) |
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