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Kwik Fit: Mates Rates
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Six TV and six radio executions will air from 1st March on primetime national television and run throughout the year, playing off the insight that consumers like the reward of thinking they’re getting something extra. The light-hearted adverts use the brand's humorous tone of voice to show a satisfied customer who thinks it's their friendship with a Kwik Fit Centre Manager that has led to their great deal.
Says Patrick McClelland, Creative Director at DDB UK: "Our aim was to create a really hard working price-led campaign for Kwik Fit, while still maintaining the brand's humorous and charming tone of voice."
Client: James Hyland, Senior Marketing Manager |
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