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Interactive
AR Drone: Flying Banner
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The AR.Drone is the world's first 4 prop radio controlled helicopter piloted by a smartphone. We had one simple challenge. Get consumers to understand this unreal innovation.Rather than explain how this product works, Beacon Japan wanted as many people as possible to have this new type of flying experience. So we developed a banner ad which lets consumers virtually experience what it feels like to "maneuver a drone with a smartphone".
Awareness of the AR.Drone soared. We achieve 3 times the level of click through expected from banner ads on livedoor.jp, one of Japan's major news portal sites.
Production Company, Sanfrid |
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